Tuesday, November 13, 2007

Cheeky Dunnes


Dunnes Stores are a right shower of sneaky hoors. How they continually get away with ripping off the packaging and marketing ideas of their biggest rivals is beyond me.

There I was flicking through the papers and I came across this big full page ad for grocery products. For a good 30 seconds or so I was convinced it was for Marks and Spencers but on closer inspection, it was actually an ad for Dunnes. Carefully disguised as an ad for Marks and Spencers.

It was advertising their 'Simply Better' range of food, the Dunnes' response to similar 'high end' product lines in other supermarkets, and they've basically half-stolen the logo and colours and packaging from M&S as well, putting little Christmassy type stars everywhere. Hrrmph. I'll give them high end. As in my foot will be high in their end sort of thing.

I can't tell you the number of times I've been in Dunnes and have picked up what I thought to be a specific brand of something or other only to look at it more closely and realise that it's actually the Dunnes stuff instead. The feckers are absolutely shameless. I've seen them selling this cereal called, cough, cough, 'Krisp Rice' in a blue box very similar to Rice Crispies. Years ago they introduced a lemon and lime flavoured fizzy drink in green cans, and called it, ahem, Fizz Up. Their Parma ham is in almost indistinguishable packaging from the real thing being sold right alongside. They tried something funny with Utterly Butterly too, Spluttery Butterly or Fluttery Butterfly or something, I dunno I can't recall. I'm sure there's lots more products that have been given the treatment as well.

Anyway, I'm not a brand snob and I'm sure the Dunnes stuff won't kill you but I object to this hoodwinking of people in a hurry or those with dodgy eyesight. Plus it's downright brass-necked to be hitching a parasitic ride on the success of main brands by trying to pass off your own as being of similar taste and quality. When you think about though, Dunnes are really just admitting that their own brand stuff isn't exactly the best when they feel compelled to dress it up as someone else's to inveigle it into your shopping basket.

Fair play to Karen Millen anyway, and other fashion designers who took Dunnes to court recently, alleging that their clothing designs had been copied. Judge for yourself from the picture above, the Dunnes product is the one on the right.

Down with this sort of thing.

11 moos and woofs:

Baino said...

Don't know if it's in Ireland but we have a German chain called Aldi over here. Largely groceries but the packaging is a copy of the known brands and the names are um sort of similar . . thing is, the manufacturers are the same! Yep Arnotts biscuits repackaged with the Aldi branding as do Kellogs, Nestle and many others. AND it's WAAAAAAAY cheaper. So you might be buying the same thing with a different label anyway! Cheap is good right?

Radge said...

The picture on the right looks like the one on the left after too many 60 degree washes, in my humble opinion.

And why do we have to do this word verification thing on the comments page? Can someone explain? It's a pain in the nads.

Susan said...

I never shop Dunnes...they don't have the simplest things, like vanilla flavouring, or chocolate ice cream. A supermarket in a country half-filled with women that does NOT sell chocolate ice-cream is sadistic; I won't support it.

Down with this sort of thing, indeed, Ted. I mean Terence.

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